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Jobs in Sports Communication

Sports communications jobs are ideal for sports-lovers who want to participate in a favorite sport while not actually playing it. Sports team executives look for communications professionals to fill a slew of spots, from being an announcer to writing news releases, coordinating social media for a team or working for a news outlet as a reporter.

Website and Social Media Coordinator

Like most every other industry, sports teams stay in contact with fans, the media and other supporters through their websites. Large sports organizations such as professional teams and media outlets like ESPN have separate job openings in their marketing departments for online coordinators. The Bureau of Labor Statistics reports that a bachelor’s degree in marketing and courses preparing you to work with digital platforms prepares you for the job that paid a median income of about $115,750 in 2012.

On-Site Broadcast Announcer

The voice for a team or network gives you direct communication access to both the public and the players. While major-league announcers make more money, the median income for sports broadcast announcers in 2012 was $27,750, according to the Bureau of Labor Statistics. Working for your college radio station covering school games as you earn a degree in journalism or communications can help you get your foot in the door.

Reporter

Reporters and correspondents compile and deliver scores and the highlights of the sports they cover. A journalism degree and an internship with a newspaper or television station can lead to a reporting career in sports communication. The Bureau of Labor Statistics reports that in 2012, reporters earned a median income of $37,090. As a sports reporter, you may write opinion pieces, interview players and analyze statistics as part of your role.

Public Relations Professional

Major-league sports teams and large leagues rely on a public relations staff to get the word out about changes, highlights and moves made by the team or league. They also rely on PR people to field media requests. You’ll write news releases, track team coverage and create story ideas for the media as part of your job as well. The Bureau of Labor Statistics reports that in 2012, public relations specialists earned a median income of $54,170.



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