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The Job Description of a Social Media Specialist

The use of social media is exploding in business and it is not uncommon for companies to hire staff specifically for this role. Keeping up with Twitter, Facebook and the latest tools is easily a full-time position. Job descriptions vary, but there are key skills anyone working in the social media field needs to be successful.

Established Profiles

A social media specialist should already have profiles established on some of the more well-known sites such as Facebook, Twitter and LinkedIn. These profiles should demonstrate active, professional use.

Openness to Learning New Tools

Monitor trends with current tools by reading sites such as Mashable.com. Find out what people are using and how they are using them. It’s important for a specialist to stay current.

Technically Savvy

Technical skills are important to effectively implement social media. Many of these tools integrate, and it’s helpful to having above-average computer skills.

Developing Strategy

Beyond knowing about the tools, the specialist should understand why they should be used. Decide what makes sense for the organization and incorporate the social media strategy into the strategy for the business as a whole.

Relationship Development

Part of maintaining existing accounts involves interacting with “friends” and “followers” on these sites. Also, when someone comments on a blog, the specialist should be prepared to respond.

Measuring Results

Constantly measure results with tools such as Google Analytics. Review what is working and what needs improvement. Pay attention to where your customers are spending most of their time and make sure you spend time in the same place.



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